AMBIENCE TO AESTHETICS
Ambiance is an intangible quality that can influence a diner's mood, perception of the food, and memories of the experience. We aim to capture that ambiance with color, texture and tone, to elevate the diner’s web experience before they stop into Kitchen Social. This creates a seamless transition from their web experience to their dining experience.
A CULINARY ADVENTURE
We went with a non-linear approach for the user flow to allow the user to pick their interests before dropping by. With this in mind, we ensure the most important information remains accessible regardless of where on the site their journey takes them.
