BRANDING
LOGO
VISUAL ID
INTERACTIVE
INTERFACE
USER FLOW
Objective
Redesign a brand and their website using Wordpress to sell drones via e-commerce and offer both online and private courses.
Solution
Simplify an identity for greater recognition and legibility that can thrive in multiple web facets. This branding is intended to be expanded for one-off applications.
Priority 1 Drones
TAKE OFF
The aim was to create a consumer-facing brand that felt bold, aerodynamic, and industry-leading. Creating a color palette that is bold and minimal achieves these brand characteristics while also holding a sense of professionalism. The logo is comprised of visually bringing the P and the 1 from Priority 1 Drones together with recognizable drone imagery to produce a simple iconic launch pad for the brand.
ESTABLISHING THE ONLINE PRESENCE
Working with Wordpress to allow constant content and store management, needing to create a visual system that doesn’t feel like a copy-paste Wordpress site was paramount. This visual identity carries from the landing page, to e-commerce, to a member portal that provides online and on-site training.
MEMBERS ONLY
Another facet that needed a thoughtful approach would be to create a unique experience for a premier membership that offers exclusive courses and store discounts.
A BRAND WITHIN A BRAND
There was a need to expand the brand for a conference that offers drone response operations and public safety training. Enter DROPS. The branding feels similar to the Priority 1 Drones' mother brand, but needed to shift to a more tactical approach geared toward the first responder drone pilots. This conference enrollment must also live and belong with the rest of the website.