Aiming to convey confidence, strength, and expertise, we want the brand to feel like an officer or civilian can reach their goals and claim their personal frontier through us. The logo is comprised of a flag being planted nodding to the two Fs of the company name. The angles throughout the brand shows agility and athleticism. We use bold colors to stand out in social feeds that represent the pride of our nation speaking to the core values of serving country, community, and home.